Influence is power. The power to influence others enables you to accomplish your desired outcome quickly and efficiently. To get whatever you want you must communicate to your audience or listener what it is you want, how, and when you want it. There are three components to human influence that make this happen.
There are three styles of power that dictate your position in the hierarchy of your organization, society and ultimately your reality. This is a straight-forward explanation of what these are and how to increase your power in all three.