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On the outside a Rolls-Royce is designed to show style, status, elegance and a sense of class. In 1958, advertising legend David Ogilvy was assigned the task of producing a headline that reflected the ultimate value proposition in owning a Rolls-Royce.
None of the obvious features through observing the aesthetic appearance of the car excited him – he had seen it all before. Frustrated and stumped he climbed back in his chauffeur driven Rolls-Royce to catch his flight back to the United States. As the car set off to the airport he heard a ticking noise that piqued his attention.
He asked the driver, “What’s that ticking sound?”
The driver replied, “That’s the sound of the electric clock.”
David Ogilvy then proceeded to craft what is arguably the most famous headline in the history of advertising.
“At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock”
Source: “At 60 Miles An Hour” Rolls-Royce Ad by David Ogilvy
As a result, sales in 1958 rose 50 percent from 1957 and although there were more details about how the headline originated the takeaway is that sometimes our best feature is not always the most obvious.
Let's start with the obvious.
External features such as a great smile, a nice physique, thick shiny hair, and so on are obviously appeasing to the senses. In our current internet and social media age we certainly live in a very visual world now. It’s only logical that putting these features on display when we post photos or video online will garner a great deal of attention. Even those such as being likeable, friendly, funny, and kind, are often used in resumes, job interviews and other social situations. These features however are all very common.
There are probably millions of great smiles out there.
Gym memberships and workout programs are exploding. A nice physique is not as uncommon as it used to be.
Attractive eyebrows, beards and hair are also just the same…extremely common.
You probably know alot of people who consider themselves likeable and friendly. Who doesn’t?
These features or qualities are so common that they realistically cannot be the best of what we have to offer. What I’m referring to are the features and qualities deep down inside. They’re so much a part of your being that they never fade in time and will never disappear with age and attrition. Here’s a couple of practical examples to illustrate this.
Michele Phan: Determination and Resolve.
From food stamps to millions: Michelle Phan began giving makeup tutorials racking up 7.6 million YouTube subscribers and 1.1 billion views. She created a makeup line, a media company, secured a book deal, a beauty subscription service, and a music label.
Michele considers herself an artist but she is truly great at emotional storytelling. She tells the best story she knows which is about her unbelievable level of determination and resolve during her most difficult times. She built a successful business as a makeup artist but her talent runs much deeper.
She uses her makeup artistry to showcase her personal strengths.
Will Smith: Work Ethic and Passion.
Most of us are familiar with actor, producer, rapper, and songwriter Will Smith. He represents some very unique ideas and possibilities. Will seems to have channeled his energies into transcending every boundary, every limit and everything they said he could not achieve.
On the outside he’s very handsome, carries himself with class and is extremely funny. These are arguably qualities that can be found to some extent in many other actors and entertainers but there’s something more to Will. On April 2007, Newsweek called him “the most powerful actor in Hollywood” and if you pay attention to what Will says in the first video starting at 2:48, he reveals what that is.
“The only thing that I see is distinctly different about me is that I’m not afraid to die on a treadmill.”
For Will Smith it’s not just his sense of humor and likeable personality. It’s truly about his passion for his craft and work ethic. He simply won’t be outworked.
Those are just two examples out of the billions of people and beautiful inner qualities that we all possess. Infinite, beautiful possibilities. I hope that this article and these stories have inspired you to look deeper within yourself to reveal what your best feature truly is. Find it and use it to empower yourself and inspire others.